Sukin was launched in 2007 by a Melbourne based family on a mission to provide high quality, affordable and effective natural skin and hair care.
After identifying a gap in the market for attractive, high efficacy and affordable natural skincare, founders Simon and Alison, along with their father Peter, left their full time jobs to begin the Sukin brand.
“We hired an old retail shop in a desolate shopping strip and spent the first year packing boxes, calling on retail stores and high fiving every time an order came through on the fax” explains Alison. “It was a freezing shop so I had to wear two layers of thermals to keep warm. Not the glamorous life in skincare I expected.”
Launching a skincare brand in a very cluttered and competitive market forced the trio to wear multiple hats, and adopt a firm brand positioning from the start. “Skincare that doesn’t cost the earth” is our tagline which reflects our affordable price positioning and also touches on Sukin’s natural formulations and earth friendly brand ethos,” explains Simon. “These elements have resonated well with our customers.”
Sukin continue to maintain a strong stance on the environment and sustainability and have been certified as 100% Carbon Neutral, Cruelty Free, and Vegan for many years now, with all formulations being biodegradable and grey water safe in addition. You can read more about our ethos in the sustainability section (linked).
Today, Sukin are Australia’s best selling natural skin care brand, with a portfolio of lines extending over more than 60 products across face, body and hair, and continuing to grow year on year.
Sukin’s skincare is still Australian made and owned, and is run by a dedicated young team, focused on remaining close to the ground and providing customers with the best natural skincare on the market.
In 2010 Sukin received the Governor of Victoria’s emerging exporter of the year award, and have since expanded their international reach to over 10 countries across the globe. For localised stockist information, please visit our stockist locator (linked).
WE KNOW NATURAL PRODUCTS
Sukin have rapidly grown to become Australia’s favourite and best selling natural skincare brand due to the high efficacy, reliability and availability of our products.
Our commitment to natural began with a simple list; what should never be found in your skincare? Sukin products therefore do not contain a myriad of harsh chemicals used in many products on the market today including sodium lauryl sulphate, sodium laureth sulphate, synthetic fragrances, animal derivatives, harsh detergents, propylene glycol, artificial colours, triethanolamine, mineral oils, EDTA or parabens.
Instead, Sukin products are formulated with high efficacy, high quality botanical extracts and essential oils, carefully selected to bring out the best in your skin and hair.
We choose tried, tested and trusted ingredients for our products, and always use ourselves as a trial panel before a product goes to market. For more information on our ingredients, visit our ingredients page (linked).
WE KNOW AFFORDABLE PRODUCTS
At Sukin we believe that high quality, natural products should be available to everyone, meaning our prices remain realistic and affordable for individuals and families.
Please visit our product pages for pricing.